Our Story

Our vision

“77 years ago, our grandfather had a belief – that toys should have a role in children’s learning and development as well as being fun to play with. today, we still live and breathe his vision as we continue to design, manufacture, and sell toys for children around the world!”

phil cassidy, managing director

we’re a family run business

founded in 1946, the brilliant mind of thomas cassidy gave life to casdon with the mission to invent toys that not only sparked imagination but helped support child development through play.

fast forward 77 years and casdon is today a third-generation, family run business – owned and managed by phil and peter cassidy.

our toys give everyone a role in play

we’re the number one manufacturer of role-play toys in the uk and are known globally for designing and distributing some of the best-selling toys in market; including our innovative dyson vacuum cleaners, our morphy richards kitchen sets as well as our henry and hetty cleaning trolleys to name but a few.

7 license partners and growing

we work with some of the biggest licenses in the toy market to develop miniature versions of every-day items which children see in and around the home today.

since the introduction of our very first licenses back in 1984 (many of whom we still work with today), we continue to grow our portfolio and have most recently welcomed joseph joseph to our range of role-play toys.

our partners

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we only make
the good stuff

nobody likes a show-off but what can we say? we make great stuff!

we connect the real-life with play to design, engineer, manufacture and market role-play toys which are not only fun to play with, but offer developmental benefits to help support children through those all-important early years and our awards are recognition of this acheivement.